5 min read

Why Instagram holds an excessive amount of power

In an era dominated by social media, Instagram has undeniably risen to the forefront as one of the most influential platforms. With its vast user base and visually appealing interface, it has become a staple in our daily lives. However, beneath the glossy filters and perfectly curated profiles, there lies a disturbing truth - Instagram wields an alarming amount of power. In this article, we delve into the reasons why Instagram's dominance has reached staggering levels and explore how this power affects its users.

Dictating Content and Controlling Visibility

One of the most significant issues with Instagram's power is its ability to dictate the content it wants us to see. The platform's algorithm determines what appears on our feed, effectively deciding what we consume. This algorithm-driven approach means that Instagram can promote certain accounts, bury others, and control the narrative to an extent that goes beyond our control.

Moreover, Instagram has the power to choose who sees our content. Through its intricate web of algorithms, it selectively showcases posts to a limited number of followers, restricting our reach and engagement. This not only diminishes the organic growth potential of users but also reinforces a hierarchical structure where popular accounts continue to thrive while others struggle for visibility.

Promoting Friends and Influencers

Instagram's power extends to its ability to promote specific individuals, including our friends and influential personalities. This can be a double-edged sword, as it can offer a boost to deserving content creators but also perpetuates a system where popularity and connections reign supreme. By leveraging its algorithms, Instagram can amplify the content of select users, creating an uneven playing field and distorting the notion of meritocracy.

Ever-Changing Rules

Another concerning aspect of Instagram's power is its capability to alter the rules and guidelines governing the platform at will. This unpredictability poses significant challenges for users who invest time and effort into building their online presence. What may have been a successful strategy one day could become obsolete overnight, leaving users feeling frustrated and at the mercy of Instagram's ever-shifting landscape.

Disregard for User Preferences

Instagram's power is further reinforced by its ability to disregard user preferences. The platform inundates users with suggestions and recommendations, often bombarding them with content they never asked for. This can be frustrating and intrusive, as users are forced to sift through irrelevant posts, advertisements, and promotional content, overshadowing the genuine connections and interactions they seek.

Political Inertia: The Failure to Tackle Instagram and the Unchecked Power of Tech Giants

The inaction of politics regarding the unchecked power of tech giants like Instagram is a cause for significant concern. As these platforms have grown in influence and dominance, their impact on society has become undeniable. Yet, despite their far-reaching effects and potential for abuse, political entities have failed to take substantial action to address the issues at hand.

One of the primary reasons for this lack of action is the intricate relationship between big tech companies and politics. Tech giants wield enormous financial power and influence, often employing armies of lobbyists to shape policies in their favor. This cozy relationship has resulted in a regulatory environment that is slow to respond and ill-equipped to keep pace with the rapid evolution of technology.

The complexity of the digital landscape poses a challenge for policymakers who may struggle to fully grasp the intricacies of these platforms. The tech industry moves at a lightning pace, constantly evolving and introducing new features and functionalities. Politicians, burdened with multiple pressing issues, often struggle to allocate sufficient time and resources to understand and address the specific concerns arising from the power held by these tech giants.

The global nature of these platforms further complicates the regulatory landscape. Companies like Instagram operate across borders, making it difficult for individual governments to enforce meaningful regulations. This leads to a fragmented approach, where each jurisdiction attempts to tackle the issue within its own boundaries, often resulting in a patchwork of inconsistent policies.

Furthermore, the influence of these tech giants extends beyond political boundaries. Their economic power and ability to drive innovation and job creation make them attractive to governments, leading to a hesitancy to impose strict regulations that could stifle growth and investment. This delicate balance between reining in the power of these companies and maintaining a favorable business environment creates a challenging dilemma for politicians.

However, the consequences of political inaction are far-reaching. The unchecked power of tech giants like Instagram allows for the manipulation and exploitation of user data, the amplification of disinformation and hate speech, and the erosion of privacy rights. The monopolistic practices employed by these companies stifle competition, limiting consumer choice and hindering innovation in the market. The impact on society, democracy, and individual well-being cannot be ignored.

It is essential for politics to recognize the urgency of the situation and take meaningful steps to address the power imbalance. This could include enacting comprehensive regulations to promote transparency, data privacy, and competition, as well as establishing oversight mechanisms to hold tech giants accountable for their actions. Collaboration between governments and international bodies is crucial to create consistent policies that transcend borders and ensure a level playing field.

The lack of action by politics in curbing the power of tech giants like Instagram is a troubling oversight. The intricate relationship between these companies and politics, the complexity of the digital landscape, and the global nature of these platforms pose significant challenges. However, the consequences of inaction are severe and demand urgent attention. It is imperative for politics to rise to the occasion, prioritize the public interest over corporate influence, and implement comprehensive regulations that safeguard society from the abuses of unchecked power.

Decentralization to the rescue

In the face of Instagram's overwhelming power, many users are seeking alternatives that prioritize decentralization and user control. One such alternative is PixelFed, a decentralized social media platform that aims to provide a more democratic and transparent experience for its users.

Unlike Instagram, which operates as a centralized platform, PixelFed is built on the principles of decentralization. This means that instead of relying on a single company to control the entire network, the platform is distributed across multiple servers and operated by a network of individuals. This decentralized structure ensures that power is not concentrated in the hands of a few, giving users more control over their content and who sees it.

PixelFed also addresses the issue of content control and visibility that plagues Instagram. On PixelFed, users have more agency over their feeds and the content they see. They can follow accounts of their choice, curate their timelines, and decide what appears on their home screens. This empowers users to prioritize the content they genuinely want to engage with, rather than being at the mercy of an algorithm-driven feed.

Moreover, PixelFed doesn't promote specific accounts or prioritize influencers based on popularity. Instead, it fosters a more egalitarian environment where users' content is displayed chronologically or based on their chosen preferences. This levels the playing field and encourages genuine interactions rather than perpetuating a hierarchy based on follower counts.

Another advantage of PixelFed as an alternative to Instagram is its commitment to transparency and user autonomy. The platform's open-source nature allows users to have a say in its development and make contributions to its codebase. This collaborative approach ensures that the platform evolves based on the needs and desires of its community.


Instagram's overwhelming power is a cause for concern. From dictating the content we see to selectively promoting accounts, the platform holds an unprecedented level of control over its users. The constantly changing rules and disregard for user preferences only exacerbate the situation. As users, it's crucial for us to be aware of this power dynamic and seek ways to navigate Instagram's landscape while advocating for a more balanced and transparent platform. Only through a collective effort can we strive for a social media environment that respects our autonomy and aligns with our desires and values.